Inside this episode
In this episode, Keri and Julee share practical strategies for building a successful hairdressing business from scratch, emphasizing the importance of branding, online presence, and client engagement.
Key Topics
Starting a hair business from scratch
Using Yelp and Google for client acquisition
The importance of branding and visual presentation
Engaging with clients through compliments and social interactions
Effective use of social media and online reviews
Naming your business for easy recall
Choosing the right photos for your portfolio
Niche specialization versus general skills
Takeaways
Always look your best to attract clients.
Use Yelp and Google to find new clients and ask for reviews.
Name your business something memorable and easy to spell.
Show a variety of work on your social media to attract diverse clients.
Respond promptly to inquiries and reviews to build trust.
Chapters
00:00
Introduction and episode overview
02:08
What to do if starting from zero
04:23
The power of appearance and talking about your hair
05:54
Branding and business name importance
07:02
Using Yelp and Chat GPT for client acquisition
09:10
Managing Yelp reviews and advertising budget
11:09
Choosing the right photos to showcase your skills
13:41
Specializing in your niche and saying no to unwanted work
14:40
Turning Yelp advertising on and off strategically
15:47
Summary and final tips for starting your hair business